MEDIA: She hires Tavner as editor

She, the magazine aimed at thirtysomething women, has named former Women's Own editor Terry Tavner as its editor.

Tavner will take over from Eve Cameron, who is leaving to 'pursue other interests outside the company' (PRWeek, 4 July).

This is her first glossy women's editorial appointment since her four-year stint as editor of IPC's weekly Woman's Own was brought to a close 18 months ago, when she was replaced by Elsa McAlonan (PRWeek, 12 January 2002). At the time, Tavner refused to comment on her departure.

She takes up her new job at the National Magazine Company on 3 November.

No details of any editorial changes on She have been announced. Tavner's remit will be 'to grow and develop' the title, according to publishing director Justin Southall.

Tavner was not available for comment.

She, which was relaunched last year with the tagline 'hearts, minds and shopping', has stabilised its circulation in the last year at 185,500 and achieved a two per cent rise year on year in one of the toughest UK publishing sectors. Conde Nast's Glamour sells 576,800 per month.

She's closest rivals - InStyle, Real, Red, Elle and Vogue - all hover between the 180,000 and 200,000 circulation mark, leaving little margin for error when it comes to falling sales.

Tavner once worked as an assistant editor at She, and has a strong background in editing women's magazines, starting in 1989 with eight years on IPC's Chat before moving to stablemate Eva and then joining Women's Own. Tavner was credited with the successful relaunch of Chat, taking circulation from 300,000 to the half million mark.

Almost two years ago Cameron moved from editing NatMags' Zest magazine to take over at She in an unusual job swap (PRWeek, 19 October 2001).

Alison Pylkkanen, She editor since 1995, took Cameron's role. Southall was behind the move, designed to 'freshen up' both titles. No announcement has been made on Cameron's future plans.

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