M is the second firm to be hired on the brief, replacing Tul-chan Communications, which ceased to work for the company last week, just ten days after being hired.
The account is led by M co-founder Nick Miles, who reports directly to Collins Stewart CEO Terry Smith.
Miles said he would be advising the board on how best to handle the publicity surrounding Middleweek’s claim of unfair dismissal, and libel action by the firm against the FT.
Last week Collins Stewart submitted a claim for damages against the FT for its coverage of Middleweek’s allegations.
‘Hopefully it will all be over quickly and everyone can get back to normal,’ Miles added.
Tulchan had been brought in to advise the firm on 27 August because Emma Kane, the CEO of its retained adviser, Redleaf Communications, was on holiday at the time. Redleaf remains Collins Stewart’s financial PR agency.
Tulchan founder Andrew Grant said of the split: ‘We had a different approach as to how things should be done.’