Genasi, who was elected unopposed, said his priority when he takes up the post in 2005 will be to publish the body’s first CSR review of the PR industry.
He said: ‘I’d like to do a major report on the PR industry’s contribution to British life, looking at standards of integrity. [In the report] I’d like to look at criticisms such as that we’re just here to spin, which is a real CSR issue for us.’
‘We have an impact on society and some people think it is not a very good one,’ he added.
Genasi, a former Weber Shandwick global director of strategy, said he would also aim to broaden IPR membership, targeting the fashion, music and film industries, as well as ethnic minorities, consultants and public sector bodies.
Genasi will serve as vice-president to Professor Anne Gregory during 2004 when her term begins, following that of current president John Aspery.