The Association’s director of communications, John Fogg, said marketing would move from the charity’s finance department to be under the control of a newly created post of director of marketing and communications.
Fogg, who will retire in March next year, said the Association needed to centralise its handling of comms and marketing because of the increasing need to raise funds through corporate sponsors.
Current Scout Association partners include Excel, Jessops, Kodak and the British Computer Society.
‘A lot of large organisations are keen to do business with the scouts and we need to improve the way we manage that relationship’, said Fogg.
The Association hopes to appoint a director of the newly created 30-strong marketing and comms department by November.
The new postholder will report to the Association’s chief executive Derek Twine and the charity’s trustees.