Logo competition to start London 2012 Olympic bid

British Olympic bid organisation London 2012 is to launch its first consumer PR campaign next week, aimed at building public support for the capital’s bid through a logo design competition.

London 2012, headed by former budget airline Go chief executive Barbara Cassani, has appointed Cohn & Wolfe to run the project, which will invite the public to enter a design competition for a £10,000 prize.

The move comes after last week’s press criticism for appointing a director of marketing, David Magliano, before a CEO, and not confirming venues. Also, a designated in-house PRO has yet to be appointed.

The account is being managed by Cohn & Wolfe director, marketing communications division, Brandon Stockwell, who leads a team of four. He reports to Magliano.

‘We’re working to get the competition out there in the public domain, set up the briefing session and the initial process of getting the logo together,’ said Stockwell.

The competition briefing takes place on 17 September, when submission criteria and deadlines will be released, but the competition will be open to professional and amateurs. The campaign’s objective is to build public support for London to host the Olympics in 2012.

The account was awarded to Cohn & Wolfe without a competitive pitch. The agency previously worked with Cassani while the American was the boss of Go.

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