The 17-strong corporate affairs group under Microsoft head of corporate affairs Karen Bergin has been split into four divisions: analyst and corporate relations, a press office and two newly created divisions covering corporate PR and CSR.
The move follows Microsoft’s reorganisation of its business into product-specific groups in June this year.
Former Cohn & Wolfe director Hugh Davies has been appointed as PR head of the corporate PR division. This covers the profile of the firm’s senior staff, including Bill Gates, in the UK. The CSR division will be headed by Amy Clarke, who is currently a consultant.
Davies will start work at the end of this month, while Clarke will join Microsoft on 20 October. Clarke will be working across the business groups to communicate Microsoft’s CSR policy internally, as well as handling the company’s involvement with charity projects such as the NSPCC and Leonard Cheshire Homes.
Corporate relations mana-ger Sarah Fasey, who is in the analyst and corporate PR division, remains in charge of the firm’s relations with NGOs and special projects, such as its sponsorship of Nasa’s Challenger programme.
Bergin will continue to oversee corporate PR input for any promotional activity in the UK for products, including Xbox and MSN.