The council’s comms team was handed the PRWeek-sponsored award, and also celebrated two further wins, at a ceremony at the group’s annual conference. The other awards were Best Use of E-media and Best Campaign, the latter for promotion of its youth forum.
‘We rebranded the youth forum, set up a dedicated website, held competitions, and encouraged the youth of Derbyshire to vote by text message on issues like crime,’ said county council head of communications Rod Cook.
The campaign helped the council to increase voting through the forum from 200 in 2002 to more than 5,000 this year.
Other winners included Westminster City Council and Essex County Council, which each won two awards. Essex won the Best Consultation and Successful Partnerships awards.
Westminster’s Clean Streets campaign won the media relations award, while the London borough council’s internal comms strategy took home the award in that category.
One other London council picked up an award. Greenwich council was announced as winner of the Best Civic Newspaper/Magazine.
Best Publication/Leaflet went to Alnwick District Council for its Holiday Guide and Monmouthshire County Council took home the award for PR on a Shoestring.
Georgia Smith of Bournemouth Borough Council was named young communicator of the year.
Next year’s IPR Local Government Group conference and awards ceremony will take place during the autumn in Canterbury, Kent.