npower hands Ptarmigan wind farm PR

Energy supplier npower has appointed Ptarmigan Consultants to provide PR support surrounding its construction of the UK’s largest offshore wind farm.

It is understood that Ptarmigan has won a competitive pitch to handle the promotion of the North Hoyle Offshore Wind Farm project, which is situated off the north coast of Wales.

While neither Ptarmigan or npower would comment on the hiring, it is understood that the brief covers consumer and corporate PR at a national level.

It does not include regional PR for the project, which received backing from local residents during the Department of Trade and Industry consultation exercise two years ago. It was understood residents expected to benefit from employment opportunities.

The appointment of Ptarmigan comes ahead of the expected completion of the project by the end of the year.

The project is more than 7km off the coast between Prestatyn and Rhyl in Denbighshire, and will have up to 30 wind turbines capable of generating enough electricity for a minimum of 50,000 homes.

A survey by the British Wind Energy Association, published in July this year, showed that 74 per cent of the UK population is in favour of the Government’s ambition to generate 20 per cent of the country’s electricity from renewable energy sources by 2010.

npower provides gas, electricity, telephone and financial services to nearly seven million customers.

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