Edelman revamp puts Microsoft PR head in top ranks

Edelman has recruited Microsoft corporate PR head Jacqui Crane as part of an overhaul of the top tier of its corporate PR group.

Crane, who had joined this week, will manage the group alongside Alan Peck, who has been promoted from associate director to director of corporate. The 20-strong group was previously managed by deputy CEO Stuart Smith, to whom both Peck and Crane will report.

Crane leaves Edelman client Microsoft after three years, where she reported to head of corporate affairs Karen Bergin and managed the software giant’s in-house communications team. It is understood that a decision on her replacement will be made within the next few weeks.

Under Bergin, Crane took over the implementation of Microsoft’s first cross-company corporate PR strategy and co-ordinated the integration and news output of Microsoft’s PR agencies.

Smith said that at Edelman, Crane will be directly involved with the management of accounts for Procter & Gamble and Levis, but not the Microsoft account which will be managed by Peck.

Smith said the appointments would fill a gap in corporate management.

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