Band & Brown helps Cisco focus on EMEA promotion

Technology giant Cisco Systems has appointed Band & Brown to co-ordinate its EMEA PR as the firm shifts its promotional strategy in the region.

Band & Brown has taken over from incumbent PR and marketing firm Banner and will be responsible for regional media, specifically to target public sector, financial, manufacturing, pharmaceutical and retail sectors.

Cisco Systems director of EMEA corporate relations Jean-Pierre Gauthier said the aim of the fresh PR pushes to be handled by Band & Brown was not to focus on specific products, but to push a more complete ‘solutions provider’ image for the firm.

Gauthier said: ‘We had been with Banner for three years, and this is the point where you usually look again at your advisers. We were essentially a technology product provider back then, and now we are trying to move into solutions. The message we are trying to send out has to be specific to our customers’ industry sector.’

Band & Brown will be involved with Cisco communications at this year’s ITU Telecom World event in Geneva from 12-18 October .

Cisco is looking to develop business ventures such as its recent work for French rail body RATP and the internet service provider Wixos, to provide wireless free internet connection in cafés on the Paris Metro.

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