Sources close to the company said that a shortlist of up to five agencies is expected to be drawn up for an account worth up to ‘six figures’.
Incumbent Grayling, which has worked on a three-year contract to date, is expected to pitch to retain the business.
The new agency will be tasked with ‘developing a pro-active media relations campaign with pre-arranged targets,’ said Investors in People director of marketing communications and knowledge management Nicola Maine.
Other tasks in the brief will include issues management and positioning.
‘The strategy will aim to position the Investors In People Standard as a business improvement tool,’ said Maine. The successful agency, which will report to the body’s PR manager Becky Whiley, will also be expected to demonstrate strong measurement and evaluation experience, she said.
‘PR is a large part of our integrated marketing activity and it sits with our marketing team, not on the sidelines in any way,’ said Maine.
An NOP survey by Investors in People in 2000 found that while 50 per cent of employers claim employee satisfaction is important to them, only six per cent actually considered it as a major business objective.
The body, which is headed by CEO Ruth Spellman, has repeatedly highlighted the fact that one in four employees stated in the same survey that they were more productive when they were happy .
The organisation aims to encourage companies to take an active role in the development of employees’ careers to achieve business goals and meet all staff’s training needs.