FischerAppelt wins Microsoft Deutschland accounts
Microsoft Deutschland has awarded PR for its Home & Retail Division to FischerAppelt Kommunikation in Munich. A new 'consumer tectronics' team will handle the account, which covers consumer hardware (mice & keyboards), consumer software (Works, Encarta, AutoRoute and PictureIT!), MacOffice and Office retail product divisions.
The new team will be led by Fabian Lutz, previously an account director at Text 100, and will deal with communications for IT, electronics and home entertainment.
Product PR for Encarta and PictureIT! was formerly handled by Ketchum. Vibrio (Unterschleiâheim) remains responsible for online service MSN, while Munich agency Worx continues to handle the Xbox games console.
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