HMC to help The Spectator celebrate

HMC Communications, the agency whose former clients have included left-wing magazine the New Statesman, has won a PR account for the right-wing journal The Spectator for undisclosed fees.

The agency, which was previously co-managed by Chancellor Gordon Brown’s wife, Sarah Macaulay, prior to her departure two years ago, has been appointed by Spectator publisher Kimberly Fortier to handle media relations for its 175th anniversary issue, which goes on sale on 25 September.

HMC chief executive Julia Hobsbawm, daughter of the well-known Marxist historian Eric Hobsbawm, defended the company’s working with such a bastion of the right-wing press. ‘One of the angles I shall be looking to place is why lefties like to read The Spectator so much,’ said Hobsbawm, who worked as a fund-raising consultant for the Labour Party before the 1992 election.

‘I have always stood on the soap box of anti-spin and would always defend the freedom of the press – and that includes the right-wing press,’ she said.

The publication has had an illustrious history since it was first published in 1828 and is the oldest continuously published magazine in the English language.

The commemorative issue, which will be edited by The Spectator associate editor and regular contributor Martin Vander Weyer, will celebrate some of the journal’s best writing down the years as a standalone issue.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.