Kaizo beat eight other agencies in the pitch, including Hill & Knowlton, Weber Shandwick, Carrot Communications, Chrome Consulting and Hotwire PR (PRWeek, 20 June).
The website is being promoted to the UK’s 18 million graduates and 2 million students as an online community that provides career mentoring, virtual study groups and a buddy system.
Kaizo has been charged with building the number of student registrations using viral emails and consumer and B2B media relations to a level at which word-of-mouth will drive interest after 12 weeks.
The Graduate Network managing director Zena Malki said: ‘UnisUnited is the next generation of reunion websites. Reunion is about the past, but UnisUnited looks to the future and the present day, not just the past.’