Kaizo takes over student website brief at Graduate

Student publishing company The Graduate Network has appointed Kaizo on fees of approximately £100,000 to promote its newly launched student website, UnisUnited.

Kaizo beat eight other agencies in the pitch, including Hill & Knowlton, Weber Shandwick, Carrot Communications, Chrome Consulting and Hotwire PR (PRWeek, 20 June).

The website is being promoted to the UK’s 18 million graduates and 2 million students as an online community that provides career mentoring, virtual study groups and a buddy system.

Kaizo has been charged with building the number of student registrations using viral emails and consumer and B2B media relations to a level at which word-of-mouth will drive interest after 12 weeks.

The Graduate Network managing director Zena Malki said: ‘UnisUnited is the next generation of reunion websites. Reunion is about the past, but UnisUnited looks to the future and the present day, not just the past.’

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