Welsh Assembly to target farmers for internet push

The Welsh Assembly is to target farmers as part of a campaign to promote the uptake of internet use.

The campaign is to launch within the next two months and is being handled by PR agency Glasgows Group.

The assembly sees rural communities as one of the key groups for the campaign and a priority for the agency is to hold focus groups to find ways to target these communities.

Glasgows Group account manager Christine Banks said key sections of the rural community might not see the relevance of the new technology, and that the campaign would highlight the kind of sites that would best appeal to them.

‘What is important about the internet to one person may not matter to another. But the internet has to be important to local businesses if it offers them a way to expand their markets,’ she said.

She added that the campaign has been prompted by the assembly’s concern that Wales should not fall behind the rest of the UK.

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