Public sector round-up

RICHMOND: The London Borough of Richmond has launched its first residents’ magazine. Called Arcadia, the publication is produced three times a year and goes out to 80,000 residents at a cost of £12,000 per print run. The move follows the contracting out of comms to Westminster City Council earlier this year (PRWeek, 25 April).

CHARITY: The Parkinson’s Disease Society has appointed media evaluation company Media Measurement to analyse its media coverage. The Society wants to evaluate the uptake of its press releases and specifically the geographic breakdown of coverage.

SPORT: The British Judo Association has hired its first PRO, appointing former Gavin Anderson & Company account manager Emma Reed to the role. Her priority is to increase the profile of judo in the UK and to draw up new strategies for membership drives and internet campaigns.

CHILDREN’S CHARITY: Barnardo’s has appointed Elly Button as its media manager. Button joins Barnardo’s from Medialink and will manage a team of seven PROs working for the charity.

ROTHERAM: Regional development agency Rotherham Partnership has hired South Yorkshire agency HR Media. The work includes producing a bi-monthly newsletter for the partnership.

ROAD SAFETY: The road safety charity Brake is launching a campaign in the run-up to its annual Road Safety Week event, which takes place from 22 to 28 September. Targets in the run up to the campaign are businesses that the charity hopes will support the campaign. Already on board is breakdown firm Green Flag.

SCOTLAND: Midlothian further education institution, Jewel & Esk Valley College has hired Halogen Communications to handle its PR on a two-year contract. The account was previously held by Beattie Media.

TRADE BODY: The Finance and Leasing Association, which represents the asset, consumer and motor finance sectors, has appointed Ian Humphreys as head of communications and marketing. He joins from the Country Land and Business Association.

CHARITY: Blind and partially sighted people charity RNIB is to promote its Right to Read Week, which starts on 20 October. PR for the event includes the release of a report into reading access for blind and partially sighted people.

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