JAKARTA: Asia Pulp & Paper has launched a PR blitz to help rebuild its reputation, having spent the past two years battling with creditors. Ogilvy PR Worldwide is assisting the Indonesian corporation.
BUENOS AIRES: Estudio de Comunicación has launched a PR campaign to promote mineral water brand Villavicencio in Argentina. Villavicencio is backed by French food and drinks giant Danone.
BARCELONA: Spain-based tech firm Ocaima is to launch a promotional push across Spain and France. Xavier Adam PR has signed an 18-month agreement to handle the campaign, which will also include the UK, other western European countries and the US.
TAIPEI: Brodeur Worldwide has signed an affiliation agreement with Taiwanese newcomer Access Public Relations. Access PR managing director Jason Chen and Brodeur Asia-Pacific MD Terresa Christenson have brokered the tie-up.
ISTANBUL: Excel PR has signed a deal to become Hill & Knowlton’s associate PR agency in Turkey. The nine-year-old agency has 30 staff and is run by its president, founder and partner Figen Isbir.
LOS ANGELES: RL Public Relations and Marketing has launched a division to promote brands to Latino audiences via sports events. The venture is titled Sportivo.
BRUSSELS: Former Hill & Knowlton Brussels managing director Paul Baeyaert has been appointed as managing director international communications for Weber Shandwick Adamson in Brussels. Baeyaert reports to chief executive John Russell.
LOS ANGELES: Warner Brothers has hired a publicity head for its newly formed speciality film label, Warner Independent Pictures. Laura Kim has been named executive vice-president of marketing and publicity of the auto-nomous unit, which plans to release ten films per year, each with a budget of approximately £15m. Kim will join from niche agency mPRm, where she will remain until early October.