The hire was made following a three-way pitch, with Tulchan replacing incumbent Weber Shandwick Square Mile, who pitched but failed to make the final shortlist. The account is being led by Tulchan consultant David Trenchard.
The move is part of a six-month review of PR strategy launched in January, following a raft of bad publicity surrounding the rail crash in May 2002 (PRWeek, 25 January). It also comes as the firm seeks to promote its role in school facilities management.
Although the Government has refused legal aid to relatives of crash victims, they are appealing against the decision. The Crown Prosecution Service is expected to decide this autumn whether anyone will stand trial over the accident.
‘Square Mile has been with us for a couple of years now, and we though that it was time to bring in some fresh blood,’ said Jarvis head of corporate relations Mike Tate.
Tulchan will eventually report to Jarvis’s director of strategic comms, a post that has lain vacant since the departure of Richard Emmott for Royal & Sun Alliance two months ago (PRWeek, 27 June)
Meanwhile, Tulchan has won another financial PR account from Square Mile, that of discount clothing retailer Matalan.