Global round-up

NEW YORK: PRWeek US has undergone a revamp and will now include a new-look media section, including a column by media reporter Matthew Creamer, entitled Media Brands. Another new addition is The Agency Business, which will focus on management challenges facing PR firms of all sizes. Paul Cordasco, recently promoted to news editor, will also edit this section.

SYDNEY: Burson-Marsteller’s Australian operation CEO Ian Kortlang has resigned. He is replaced by managing director and market leader Simon Pearce, who will now report directly to Asia-Pacific CEO Bill Rylance. Kortlang sold his issues management firm, Kortlang, to B-M a year ago, becoming CEO in the process. Pearce joined B-M six years ago and has worked in London, Brussels and the Middle East.

HAMBURG: Tea company Teekanne in Düsseldorf has entrusted its international PR to achtung! Kommunikation. The Hamburg-based agency won a pitch involving four other agencies for the work, which will focus on developing the Teekanne brand. The account includes management of the in-house magazine.

BANGKOK: The Pacific Asia Travel Association (PATA), the promotional organisation for most of the national tourist boards and agencies in the Asia-Pacific region, has launched, a one-stop consumer website offering travellers ‘credible region-wide information on travel in Asia-Pacific’.

TORONTO: Barrick Gold Corporation has appointed former Ernst & Young PR chief Lawrence Parnell to be senior vice-president for communications and IR. In this newly created position that brings together PR, IR, and employee relations, Parnell will report directly to the company president and CEO Greg Wilkins.

SYDNEY: Small PR firms are faring better than their large counterparts as the economic downturn continues in Australia. According to the latest PR Institute of Australia benchmarking survey, firms with fee income of over £1m slumped by 32 per cent on last year, while those earning £500,000 and below achieved average growth of 16 per cent.

CALIFORNIA: Automotive PR specialist JMPR is helping Lamborghini, which is owned by Audi, introduce its new V10 Gallardo high-performance car to the US market. The coupé will be the lowest-priced Lamborghini on the market at about £120,000. It is also the company’s largest production run, at 1,000 cars per year.

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