TRADE: Sara Lee and sister company Entenmann’s have appointed Storm Communications as their retained PR adviser. Storm is to raise Entenmann’s profile as a dessert maker in the trade media.
PUBLIC SECTOR: The NHS Information Authority has hired Orchid PR to promote an event showcasing technology to test babies’ hearing. The E-screener-plus project has been piloted in 36 areas, but the authority is looking to roll the service out nationwide. The event takes place on 3 September in London.
CONSUMER: Coalition Total.Communication has been appointed by teenage girls’ magazine Sugar to handle publicity for its 2004 annual model competition after a four-way pitch. The agency reports to UK PR manager for the magazine’s publisher Hachette Filipacchi Sue Asbury, and Amanda Fry, product manager for Sugar and tvhits! magazines.
PUBLIC AFFAIRS: APCO UK has appointed Donna Titley as an associate in its corporate comms team. Titley joins from Good Relations and previously worked within the internal comms team at Enron Europe.
CONSUMER: EHPR has been appointed to handle PR for Universal Pictures (UK) for its forthcoming DVD and video titles England Rugby: Sweet Chariot and the children’s animation title The Land Before Time IX– Journey to Big Water.
INTERNAL COMMS: Leamington Spa agency Summersault has been appointed to produce McDonald’s staff magazine MDUK. The agency was hired following a three-way pitch.
FINANCIAL: Cubitt Consulting has been hired to handle PR for corporate finance advisory firm Hawkpoint following a six-way pitch. Cubitt managing partner Simon Brocklebank-Fowler will lead the team.
RETAIL: Pinnacle-Vision has appointed Drum to launch the new Paul McCartney concert DVD, Paul is LIVE! Drum Account manager Diana Harris will report to Pinnacle-Vision marketing manager Alan Jones.