The consortium’s steering committee has hired Furner Communications as its first PR agency, to handle its biggest media relations push yet.
This aims to dissuade non-disabled drivers from taking the spaces, ensuring supermarkets are doing all they can to stop misuse and urging disabled customers to nominate the best and worst supermarkets for enforcement.
The campaign starts this autumn with an award ceremony to honour the store that does the most to safeguard the bays and a raspberry award for the least effective store, set to take place in the spring.
Furner said a survey by the campaign has found that as many as one in five parking bays was being abused.
The charities backing the campaign include the Disabled Drivers Association.