PR manager Debi Clay said one focus of the PR push would be promoting Future Forests’s links in the ‘music and entertainment’ sphere, with a media relations campaign planned to raise awareness of the involvement of bands such as Coldplay in Future Forest projects.
Last year, Coldplay were involved in planting 10,000 mango trees in India, to neutralise the CO2 emissions that were produced by the production of their latest album, A Rush of Blood to the Head.
Clay added that she is looking to draw up a final shortlist of ‘around five’ agencies to handle the account.
Future Forests’s PR is currently handled by Four Communications and Only Connect, but Clay said: ‘We are looking for a fresh approach – consumer PR is going to be a strong area for us to push.’
Four Communications currently handles work including relations with the ‘green media’ and NGOs for Future Forests. Synapse Communication was hired to promote Future Forests after its launch in 1997 (PRWeek, 10 July 1998). That agency became part of Four when it launched in November 2001 (PRWeek, 9 November 2001).
Only Connect has handled consumer PR for around two years.
Future Forests has around 20 staff, all of whom are based in the UK, aside from two who work in Los Angeles.