Global round-up

LOS ANGELES: Cosmetics giant L’Oréal USA has appointed Rebecca Caruso as executive vice-president of corporate comms and external relations. She was formerly V-P of corporate comms at toys giant Toys“R”Us and replaces company stalwart John Wendt, who retired last December after 23 years.

WASHINGTON, DC: Brunswick Group has named Barbara Carmichael as a partner in the firm’s Washington office. Most recently Carmichael was executive vice-president of corporate relations at Visa, where she oversaw the company’s communications, leading an 18-strong team.

BUENOS AIRES: Salem, Viale & Asociados has seen its PR remit for Microsoft in Argentina extended, adding broad-based media relations work to a formerly CSR-skewed remit. Muchnik, Alurralde, Jasper & Asociados was the six-year previous incumbent on Microsoft’s PR remit.

WARSAW: Polish IT company Prokom Software has hired Core PR to handle its corporate PR, media relations and media monitoring. Core PR chairman Adrian Gawlikow-ski heads the agency team.

DENVER, CO: The US Potato Board is to undertake a national campaign for 2004 to boost consumption of potatoes. Osborn & Barr, Fleishman-Hillard and Ketchum are the three agencies working on developing key messages for the trade body.

WEST TRENTON, NJ: DotPhoto has hired Weber Shandwick as its agency of record in the US. The agency’s New England office will handle the account for DotPhoto, which provides ‘online photo printing’ services and launched four years ago. Work comprises media relations, industry analyst relations and product publicity.

DUBLIN: Clothes brand Lonsdale plans to step up its media relations activity to raise awareness of its attempts to clamp down on counterfeiters copying its brand in Ireland. Slice Communications, its retained agency for the UK and Ireland, is working alongside an in-house team. Lonsdale aims to raise awareness of successful raids on counterfeiters in a bid to put off criminals.

WASHINGTON, DC: The National Highwzay Traffic Safety Administration has handed a five-year contract to Miami-based Sonshine Communications to raise awareness in the black community of road-safety issues. According to US statistics, car crashes are the leading cause of death among African-Americans under 15.

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