Director of corporate communications Lovell, who will not be replaced, said he had ‘done all I can in that role’ and has left without a job to go to.
Lovell denied T-Mobile was ‘cutting back’ on PR, despite the axing of his role, saying the task of communicating the firm’s rebrand from One2One – which took place last year – had been achieved.
He said T-Mobile no longer had a need for an ‘overarching’ senior PR figure, covering both internal and external comms. He added that in a restructure, which has coincided with his exit, the internal comms and ‘knowledge management’ teams, which overall contain nine staff, will shift into the HR department.
Head of external comms Patrick Barrow has now become the firm’s most senior external communicator, reporting to group headquarters in Germany and heading an eight-strong PR team.
Lovell took the T-Mobile post – his first PR position – in October 2001 from recruitment agency Barkers Advertising, with a remit to communicate the rebrand (PRWeek, 5 October 2001).
He said he would ‘definitely’ remain in the PR sector, adding that he would not ‘jump in to something straight away’.
Late last month, it was announced that T-Mobile had hired Citigate Dewe Rogerson on a group-wide international corporate and financial remit (PRWeek, 25 July).