FlyBe pitch ends with two PA shops hired for lobbying

The UK’s third-largest low-cost carrier, FlyBe, has hired GPC International and PPS to bolster its lobbying activities as the Government gears up to publish its aviation White Paper.

The agencies’ joint bid was the favoured option, following a five-way pitch involving LLM Communications, Citigate Public Affairs, the Communication Group and Politics International. This ended in a final two-way pitch against LLM.

GPC takes lead status on the account and will handle global and national level lobbying, while PPS will handle work focusing on regional government.

FlyBe general manager of market development Sara Randall Johnson, to whom the agencies report, said: ‘The aviation business is moving rapidly, and as FlyBe’s presence and passenger numbers increase we want to be able to input our views at international, national and local levels.’

The Government’s White Paper is expected to throw up key issues including new runways at Gatwick and Heathrow, aviation environmental pollution and the contentious issue of how take-off and landing slots are divided up.

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