Mission replaces Bose Hewitt Management to work for the company, which has close to 200 models on its books.
A Premier spokesman said Mission would handle lifestyle media relations and would ‘help us find sponsors and strategic partners’, with Mission director Thomas Bunn spending two days per week in-house with Premier.
The spokesman added: ‘We’re [in-house staff] often more focused on career strategy and things like that so we need Mission to build the profile of the models, who want to move into TV and films.’
Meanwhile, Mission also this week sealed a contract to handle PR for Art Reviewmagazine.
Mission replaces Brunswick Arts on the magazine’s PR remit, for which it won a ten-way pitch against agencies including Aurelia PR, Camron PR, Exposure, Borkowski PR and Halpern.