Stace, who joins next month from Citigate Communications, will lead a team of 42 staff, covering all campaigning, PR and lobbying.
His appointment is part of a raft of senior staff changes announced this week, including the promotion of senior public affairs officer Louise Hanson to the newly created role of head of campaigns.
Stace said that as well as lobbying Westminster and Brussels, his role also includes liaising closely with the media relations team and handling stakeholder relations.
Also announced this week was the promotion of senior PRO Anna Butterworth to head of media. She replaces Marcus Rand, who left in April to become CEO of the British Wind Energy Association (PRWeek, 28 March).
Both the media and campaign heads will be closely involved with the day-to-day running of the association’s four key campaign strands, developed this year, which are financial services, food, health and consumer markets.
Stace said: ‘These are the areas that we are most effective in campaigning in.’
Likely PR pushes in the run-up to Christmas include tackling genetic discrimination, particularly in the insurance industry. Stace already has knowledge of this area, as the Human Genetics Commission is a Citigate client.
Other pushes include calls to scrap the EU’s Common Agricultural Policy, for honest labelling, representing the consumer’s voice in the GM debate and highlighting inadequate extended warranties.
Stace is returning to the Association, where he was a senior public affairs officer before joining Citigate in 2001. He has also been a public
affairs officer for Keene Public Affairs and Age Concern England. He replaces Allan Asher, who left to become CEO of watchdog Energywatch (PR Week, 25 April).