DIARY: Chelsea's cash-strapped neighbours could use some charity roubles

Given the cash Russian oligarch Roman Abramovich has been throwing at the club, hacks can't get enough of Chelsea FC stories at the moment.

But an entirely different media challenge continues to face another London club, AFC Wimbledon, set up last year by fans who had deserted Wimbledon FC because of its attempt to relocate to Milton Keynes.

It's just as well, then, that Cohn & Wolfe is to continue with its pro-bono PR work for AFC, with a media offensive underway to promote a share-issue to finance repayments on its stadium. So far, £1m has been raised for the offer, which closes on 4 August and which advertising guru Trevor Beattie is also promoting.

C&W has also helped to launch a club calendar and posted bricks to journalists to 'encourage them to make a stand - a stand in the new stadium and a stand against franchising in football,' according to C&W account executive Penny Armstrong.

Since he's clearly keen to spread his wealth around, perhaps Abramovich could ease a few roubles AFC's way?

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