MEDIA BRIEF: Sky News launches Sky News Alerts

SKY NEWS: Sky News has launched Sky News Alerts, a breaking news service direct to users' PCs. Headlines are taken from the broadcaster's website and presented in front of all other user applications on the desktop. Matteo Berlucchi, CEO of Skinkers Communications, which provided the technology, said: 'People using a computer need to be alerted about breaking news in a similar way to the one used on TV for the service to be effective.'

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