RAC creates central comms function

The RAC has reshuffled its in-house team and created a corporate comms director role in a bid to better promote the motoring group’s brands.

The brand-by-brand organisational structure has now been scrapped, with all PR being overseen by a newly created central corporate communications function. This has been divided into four subject teams – PR, internal comms, lobbying and brand standards.

The latter has been created to ensure there is consistency across the brands, something RAC chief executive Andy Harrison, in a statement informing staff of the changes, suggests the group needs to significantly improve.

The statement said co-ordination of comms efforts had previously only taken place, ‘on an informal basis’.

‘To protect the brands and to help develop them to their full potential, we need to make this [new] approach a way of life,’ Harrison stated, adding that the move was also aimed at co-ordinating lobbying efforts.

Reporting to the yet-to-be- appointed corporate comms director will be PR team head Rebecca Bell, head of internal comms Anne-Marie Hill and head of public affairs Ann Skey, who will work closely with the RAC Foundation on public affairs work.

The brand standards team leader is yet to be appointed.

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