CORPORATE: The IPR has published guidelines to help companies compile an Operating Financial Review (OFR) report on non-financial factors such as environmental impacts, risk management and stakeholder relationships. Trade and Industry Secretary Patricia Hewitt is likely to make the reporting of non-financial performance mandatory for big businesses within the next year. Analysis, p9
PUBLIC SECTOR: The Environment Agency has this week issued a call for interested agencies to join its first PR roster. It is hoped the roster, which has been created following a review of all PR efforts (PRWeek, 28 March), will be in place by November.
CONSUMER: Campbell’s Condensed Soup has hired
Mason Williams for a campaign to make people ‘rethink canned soup’. Agency MD Rita Rowe said the objective is to bring soup back into public focus.
PUBIC SECTOR: Carbon Trust, the Government backed body set up to help the UK cut carbon dioxide emissions, has this week put £6m worth of PR, marketing and comms accounts out to tender.
CONSUMER: Red Letter Days, the firm that organises days out and experiences as gifts, has retained Kudos to handle its PR. The firm has ended a trial period and will continue to work with the firm for the next year.
B2B: Viacom Brand Solutions has appointed Propeller Communications to handle its PR. The firm has briefed the agency, led my managing director Martin Loat, to target advertising and media firms.
CONSUMER: Former Shine Communications MD Michael Frohlich and associate director Graham Drew have unveiled their Chime Communications-backed venture, Resonate. The pair quit Shine last month (PRWeek, 6 June) for the consumer brands venture.
PUBLISHING BREAK: PRWeek takes the first of two summer publishing breaks next week. Our next issue will be dated 8 August. The magazine drops another issue in the week ending 29 August.