It is the first time the fund ma-nagement division of FTSE 100 firm Old Mutual has hired a PR firm, and Smithfield was named without a competitive pitch.
The account represents one of the first wins for newly hired former Zurich Financial Services media relations manager Sandra Paul.
Paul joined two months ago as senior consultant and reports to Smithfield chairman John Atcliffe and MD John Kiely.
Old Mutual Asset Managers handles around £3bn worth of assets. Smithfield will report to the client’s director of sales and marketing Andrew Lightbown.
The retained account comes two months after Smithfield Financial bosses bought the agency from parent Chime Communications for up to £1.2m (PRWeek, 29 May).