The relationship between the two parties is so bad that the former Cicero PR MD won't even talk to the paper. The Sentinel's response last week was a story with the headline 'Spokesman Refuses to Talk'.
Last Friday the relationship plumbed new depths when Macauley addressed speculation in the paper (based on a misunderstanding between its reporter and a source at PRWeek) that his post as Caudwell's adviser would be worth up to £1m. He did so by brandishing an invoice at fellow guests on a BBC Stoke radio programme as proof the figure is considerably lower.
'It's a classic impasse - we won't move, they won't move,' says Macauley.
The Sentinel's reply to the question of whether a reconciliation is possible is similarly downbeat. Editor Sean Dooley says: 'Ask Macauley - we have vigorous but amicable relationships with every other PR organisation in North Staffordshire and South Cheshire.'
Come on lads, sort it out.