DIARY: Bad feelings between PRO Macauley and The Sentinel hit all-time low

There appears to be no end in sight for the spat between Manchester-based PR consultant Iain Macauley and Stoke-on-Trent newspaper The Sentinel over a spate of allegedly negative stories about his client, mobile phone tycoon John Caudwell.

The relationship between the two parties is so bad that the former Cicero PR MD won't even talk to the paper. The Sentinel's response last week was a story with the headline 'Spokesman Refuses to Talk'.

Last Friday the relationship plumbed new depths when Macauley addressed speculation in the paper (based on a misunderstanding between its reporter and a source at PRWeek) that his post as Caudwell's adviser would be worth up to £1m. He did so by brandishing an invoice at fellow guests on a BBC Stoke radio programme as proof the figure is considerably lower.

'It's a classic impasse - we won't move, they won't move,' says Macauley.

The Sentinel's reply to the question of whether a reconciliation is possible is similarly downbeat. Editor Sean Dooley says: 'Ask Macauley - we have vigorous but amicable relationships with every other PR organisation in North Staffordshire and South Cheshire.'

Come on lads, sort it out.

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