MEDIA: Seven's Delicious will compete with BBC's Good Food

PROs in the food sector will have a new magazine outlet for their clients from spring 2004, when Delicious launches.

Manufacturers, growers, suppliers and retailers will be targeted by editorial content in the title, which is to be produced by newly formed independent company Seven Publishing.

Seven MD Seamus Geoghegan said: 'Editorially, our proposition is broader than just trying recipes. We want to reflect what people are buying and eating. People like to eat out more now, there is more of a middle market.'

The title will be in competition with BBC Good Food magazine, which sells 342,300 copies. Delicious is aiming for a circulation of 100,000, although the BBC is to launch a second food title, codenamed Project Olive, later this year.

Delicious is already produced in Australia by Federal Publishing Company, but Geoghegan insisted the UK monthly would be written by a separate UK editorial team.

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