Tesco tops league again as Yell takes third ranking

Supermarket giant Tesco has topped PRWeek’s Reputation Monitor for a second successive month in a chart characterised by the low ranking of firms involved in Britain’s beleaguered rail network.

The latest chart – which was compiled by Thomson Intermedia based on its National News Index (NNI) scoring methodology – saw directories business Yell surge into the top three as a result of positive media coverage surrounding its recent IPO.

Tesco topped the chart, compiled from media cuttings between 16 June and 13 July, due to factors such as coverage of growth in clothing retail and upward movements in its share-price, which oscillated between 211.5p at the start of the period and 220p by mid-July.

Likewise, Tesco’s coverage in respect of the price war that marked the release of the latest Harry Potter book – Harry Potter and the Order of the Phoenix – and the ongoing potential takeover of rival Safeway, was also broadly positive.

Building society Nationwide claimed second spot, a rise from seventh in the ranking last month (PRWeek, 20 June), mainly courtesy of positive coverage surrounding its loans and insurance products, alongside consistent positive coverage of its commentary on housing market trends.

Thomson Intermedia’s NNI allocates a figure based on factors including size of articles, positivity of mentions, circulation of publications and headlines.

Former rail infrastucture owner Railtrack finished bottom of the chart, scoring -340.7 points, with its successor company Network Rail (-228.3) and beleaguered train operating company Connex (-184.9), which was stripped of its franchise in the south-east, also finishing in the bottom ten.

Railtrack returned to the headlines with the start of criminal proceedings against staff involved in managing or maintaining tracks at the time of the Hatfield train crash three years ago.

Balfour Beatty, the engineering contractor working for Railtrack at the time of the crash, finished tenth from bottom in the chart (-108.7).

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