The survey, for which hard copies were also sent out last month, is part of the ongoing IPR/DTI initiative aimed at raising standards and boosting the productivity and international competitiveness of the sector.
Online forms can be accessed through a link on PRWeek’s UK website or via the IPR’s site (www.ipr.org.uk).
IPR director-general Colin Farrington said it was ‘crucial’ that surveys were returned, adding: ‘This project will validate the case that PR provides a good return on investment in comparison with other communication disciplines.’
Findings will be collated into a report, to be published in November, which will recommend action to better disseminate best practice.
The project, unveiled five months ago (PRWeek, 7 February), is being run by the European Centre for Business Excellence. It is the first of its kind since the DTI led a study of the PR sector in 1994.
Hard copies were sent to CEOs, members of the CBI’s SME Council, a selection of in-house PROs and heads of PRCA member agencies.
PROs should return the survey by 30 July and stand a chance of winning prizes, including a laptop and an annual subscription to PRWeek.