PRWeek is named as media partner in IPR/DTI project

The Institute of Public Relations and the Department of Trade and Industry, in association with media partner PRWeek, this week launched an online survey to assess best practice in the UK PR industry.

The survey, for which hard copies were also sent out last month, is part of the ongoing IPR/DTI initiative aimed at raising standards and boosting the productivity and international competitiveness of the sector.

Online forms can be accessed through a link on PRWeek’s UK website or via the IPR’s site (www.ipr.org.uk).

IPR director-general Colin Farrington said it was ‘crucial’ that surveys were returned, adding: ‘This project will validate the case that PR provides a good return on investment in comparison with other communication disciplines.’

Findings will be collated into a report, to be published in November, which will recommend action to better disseminate best practice.

The project, unveiled five months ago (PRWeek, 7 February), is being run by the European Centre for Business Excellence. It is the first of its kind since the DTI led a study of the PR sector in 1994.

Hard copies were sent to CEOs, members of the CBI’s SME Council, a selection of in-house PROs and heads of PRCA member agencies.

PROs should return the survey by 30 July and stand a chance of winning prizes, including a laptop and an annual subscription to PRWeek.

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