Bolland attacks ‘accountant’ PRO for failing Prince

Former Prince of Wales press aide Mark Bolland has launched a scathing attack on St James’s Palace, claiming it is failing the future King.

Prince Charles’s ex-deputy private secretary unleashed a broadside against the Palace at the PRWeek Forum, in his first public speech for a decade.

Bolland, who ceased working on the £150,000 royal PR task in January, focused his venom on the Prince’s private secretary Sir Michael Peat.

He said positive coverage has ‘frankly disappeared’ and had been replaced with descriptions of Prince Charles as ‘cranky’ and ‘meddling’.

‘If someone was minded to concoct a case study in reputation management, recent developments at St James’s Palace show how easily a reputation won through years of hard work can be squandered in a few months,’ he said.

Other speakers at the Forum included Huntsworth Group CEO Lord Chadlington, The Times business editor Patience Wheatcroft, Finsbury founder Roland Rudd and MORI chairman Bob Worcester, who unveiled research about the importance and impact of CSR.

Click here to download his presentation.

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