Quarendon will replace Chris McDowall at ICCO – the umbrella organisation for more than 850 consultancies through their trade associations in 24 countries – from 1 October.
He was selected for the part-time but salaried role from a ‘longlist of candidates’ submitted by McDowall – who has held the post for eight years – to the triumvirate of past, present and future ICCO chairmen, who are, respectively, Jean-Leopold Schuybroek, David Drobis and Carlos Lareau.
Having left Ogilvy in 2001, Quarendon joined McDowall’s firm Pembridge Partnership, for which he ceased to work on a full-time basis last year.
He now runs The Lean Agency, which, he says, ‘helps reconcile procurement and marketing services departments to improve ROI in PR’.
While at Ogilvy, Quarendon was chair of the PRCA’s international committee, a role that included sitting on ICCO’s executive committee.
In October ICCO and PRWeek will stage a two-day summit in Berlin.