The campaign will target national, online and music press, highlighting music and ‘masquerade’ events.
The campaign is in its preliminary stage, which involves the organisation of a communication strategy group including the Carnival’s board of directors, the PR team, local councils, emergency services and other public sector bodies.
Midnight Communications will handle the campaign for the second year. Rebecca Whitehead and Zoe Porteous will lead the account team.
The carnival is to announce its media partners and main corporate sponsor next week.