Public sector round-up

NHS: UK Transplant is to target ‘misconceptions’ within religions surrounding organ donation in its latest campaign, which launches this summer. According to project worker Rachel Howitt, ideas being addressed include the belief that a body cannot pass onto the afterlife if it is not whole. The campaign is backed by a number of religious leaders, including Archbishop of York Dr David Hope.

THINK-TANK: IGD, the think- tank set up by the global food and drinks industry, has appointed Sainsbury’s coporate relations director Jan Shawe as its new chair. She takes the role in September, and will be the first retail representative to hold the role.

CHARITY: The RNID has teamed up with Tennents, the sponsors of this weekend’s T in the Park event, to help promote the charity’s Don’t Lose the Music campaign. The drinks firm will help promote the campaign’s messages at this year’s event, warning of the dangers of listening to loud music.

ANIMAL WELFARE: A lobbying campaign by animal welfare groups, including Guide Dogs for the Blind, to tighten up the rules surrounding the sale and use of fireworks is heading towards victory. Lobbying efforts have been supporting Bill Tynan’s Private Member’s Bill on the issue, which has now passed the second reading stage in the Lords.

TRAINING: Nexus Communications has been hired to handle PR for Improve, the company bidding to become the sector skills council to handle training in the food and drinks industry. The company, made up of industry training bodies and firms such as Coca-Cola, is submitting its business plan in September, hoping it will be accepted by January, unlocking as much as £1m in annual funding for the company.

EDUCATION: The Department for Education and Skills (DfES) has hired Consolidated Communications to raise awareness of the employment-related Foundation Degree scheme. The agency’s brief

includes raising awareness among businesses, which, alongside education institutions, run the scheme’s courses. The agency team reports to DfES foundations degree marketing manager Fiona Bell.

CHARITY: Mental health charity MIND launches a campaign this week aimed at highlighting problems in the welfare benefits system for claimants with mental health problems. The charity is calling on the Department of Work and Pensions to rewrite forms so that they are more ‘user-friendly’.

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