Amicus highlights workers’ pension rights with game

Engineering union Amicus is targeting young adults with a viral marketing push – the latest stage in its ongoing campaign surrounding company pension schemes.

The campaign features an online game, to be launched later this month, called The Great Pensions Robbery, which aims to raise awareness of employees’ rights on the issues to the 25 to 30 age group.

In the game, the player takes on the role of a worker having to fill up their pensions pot while avoiding the bosses, who are out to get the player’s savings.

The game is to be distributed through mass email this month, and the union also plans to promote it at the Labour Party’s annual conference in September.

In April 2002, Amicus first launched the campaign on pensions with a letter to the Prime Minister. The union plans to step up its efforts this summer with the hiring of a new campaign officer who will deal specifically with pension issues.

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