Adamson leaves to focus on EU magazine

Brussels: Paul Adamson, chairman of Brussels-based Weber Shandwick Adamson, is quitting the company in September.

He insisted the move had been on the cards since last year and was amicable, telling PRWeek: ‘My earn-out expired at the end of last year. I stayed a couple of months, then gave six months’ notice. There is a symmetry, since in September it will be the fifth anniversary of the deal.’

Adamson Associates, the lobbying firm he set up in 1989, was bought by BSMG Worldwide in 1998. Although BSMG would not reveal how much it paid, it was thought to be over £5m, and it is known that Adamson owned 99 per cent of the firm.

He was then made chief executive of Adamson BSMG and European head of BSMG’s public affairs practice. At the time, the company was one of the five largest lobbying firms in Brussels. Two years ago, BSMG merged its public affairs businesses with Weber Shandwick Belgium, to become Weber Shandwick Adamson.

Adamson said his immediate plan on leaving the company would be to concentrate on E!Sharp, the EU public affairs magazine he launched in December 2001: ‘The first priority will be to nurture the magazine.’

The monthly title aims to demystify the workings of the EU. Adamson said: ‘The magazine tries to make the EU more interesting, looking at the people and how the place works.’

The magazine targets non-EU specialists, such as businesspeople who find themselves coming into increasing contact with European legislation. Its founding idea was that, by analysing lobbying issues, it would provide pointers on how to bring campaigns to the attention of Brussels bureaucrats.

Policy makers, think-tanks and academics are also targeted by the subscription-only publication, published by Adamson. It also deals with the decision-making processes of EU commissioners, including who influences them.

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