According to Jioi Hajek, communications director for T-Mobile, AC&C was selected after a three stage pitch process which started with six agencies. Finalists, including MMD and Ogilvy Public Relations, were invited to email the company their financial proposals, a procedure which attracted some criticism from local PR agencies, which perceived it as an attempt to drive down consultancy fees in the country.
Although the final round was debated by agency association APRA, AC&C account director Martin Frydl defended the appointment saying that his agency was successful because of project proposals put forward in the first two stages of the pitch.
A five-strong team will work on the T-Mobile account, reporting to Hajek, with a focus on media relations. The contract is a one-year terms, with an annual review.