PRWeek US Awards 2024 shortlist revealed

Join PRWeek on March 14 at Cipriani Wall Street in New York City to find out who’s taking home the trophies.

Scroll down for a list of all the finalists for the 2024 PRWeek US Awards. Click here for tickets and more information!

Best in Arts, Entertainment, Sports & Media

Adidas and Current Global Runner 321

Digital Public Library of America and Current Global The Banned Book Club

Dunkin' (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin'

John Deere A Documentary to Increase Awareness About Inequities in Farming

Warner Bros. and IW Group They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar

Best in Product Brand Development

Brainly and Bospar Helping Students Make the Grade

Hidden Valley Ranch and MullenLowe U.S. Ranch on a Branch

Mars Wrigley and Weber Shandwick 5 Gum: Masterpieces

McDonald’s and Golin The McDonald's Time Portal: As Featured In Meal

Tropicana and MullenLowe U.S. Tropicana Mimosa Maker

Best Consumer Launch

AstraZeneca and Edelman Up The Antibodies

Kimpton Hotels & Restaurants (IHG Hotels & Resorts) and Allison On Demand Family Fridge Program

McDonald's and Golin Grimace's Birthday: McDonald's Birthday Meals

Papa Johns and Current Global Papa Johns x Doritos: Best. Idea. Ever.

Swiffer (Procter & Gamble) and MSL Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop

Best in Integration

Campbell’s and MSL Move Over Turkey, Campbell's Celebrates and Owns Sides Season

Dove (Unilever) and Ogilvy #TurnYourBack

Heat Initiative and Bryson Gillette Heat Initiative

Lululemon and Edelman The Lululemon Dupe Swap

Priceline and Agean PR Go to Your Happy Price

Best in Creative Excellence

Bayer and Twelvenote Astepro and Go! … Feel Sexy Fast

Dove (Unilever) and Ogilvy Black Hair is Professional

Dove (Unilever) and Ogilvy #TurnYourBack

La-Z-Boy and Exponent The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner

Lululemon and Edelman The Lululemon Dupe Swap

Best in Healthcare

Bayer and Twelvenote Astepro and Go! … Feel Sexy Fast

Headspace Mindful Families

Johnson & Johnson Innovative Medicine and FleishmanHillard Save Legs. Change Lives. Spot Peripheral Artery Disease Now.

Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant

Washington State Department of Health and C+C Prevent Overdose WA

Best in Technology

Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft

Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!

Kraft Heinz and Zeno Group Heinz Remix

La-Z-Boy and Exponent The Decliner: La-Z-Boy Delivers JOMO With Help From AI Recliner

Microsoft and WE Ushering in a New Era of Technology with Microsoft’s AI-Powered Bing Chat

Best in B2B

Ad Council and Ogilvy Tear The Paper Ceiling

American Express and Day One Agency Connecting American Express’ Small Business Saturday With The Next Generation of Shoppers On TikTok

Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft

Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!

Lenovo and Zeno Group Lenovo AI & Queen Latifah Give Small Businesses Big Visibility

Best in Employee Engagement

DHL Supply Chain and Fahlgren Mortine Step Up for Safety

Ford Motor Company A Peek Behind The Curtain of The Company's Plan and Future

IBM IBMer Watsonx Challenge

Pfizer and MMC Pfizer Completes an Employee Comms “Hat-trick” with the founding of “Rare United”

PwC PwC Reimagines Its Employee Experience

Best in Community Relations

Always (Procter & Gamble) and MSL 50 Period Heroes in 50 States

Digital Public Library of America and Current Global The Banned Book Club

Fresh Step and Current Global Adopt-a-Stray

Kentucky Association of Sexual Assault Programs and PriceWeber Believe Me: Help and Hope for Sexual Assault Survivors

Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant

Best in Multicultural Marketing

Dove (Unilever) and Ogilvy Black Hair is Professional

ESPN and Seven Elements Group Champion Black Businesses

McDonald's and Boden Agency Spotlight Dorado: McDonald’s Empowers Latino Filmmakers

McDonald's and IW Group McDonald's Lunarverse

Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant

Best Global Effort

AB InBev (Budweiser) and Allison Bring Home the Bud

Dove (Unilever) and Ogilvy #TurnYourBack

Honeywell and Finn Partners The Flight Against Climate Change

International Rescue Committee World Refugee Day

Schmidt Futures, the Rhodes Trust and Ogilvy Rise To Campaign

Best in Corporate Branding

Digibee and Bospar From Carnival to the Cloud: Digibee's Journey From Brazil to the Heart of American Innovation

Eviation and Finn Partners Fasten your Seatbelts — Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft

Foundation for the National Institutes of Health and Ruder Finn Building Bridges to Breakthroughs

Infobip and Bospar OMG: Infobip Celebrates 30 Years of Texting!

Regeneron Spectacular Science: A Regeneron Series

Best in Public Affairs

Children's Hospital Association and Forbes Tate Partners Sound the Alarm for Kids

Perrigo and ConwayStrategic Opill — FDA Approval for First OTC Oral Contraceptive in the U.S.

Pratt & Whitney and Global Strategy Group Winning the Skies 

Telehealth Access for America and Plus Communications Protecting Patient Access to Virtual Care

Tobacco-Free Kids and iQ 360 Addressing the Youth Vaping Epidemic in Hawaii

Best in Financial Communications

Citizens and Ogilvy The Living Portrait

H&R Block and Ogilvy PR Definitely Do Your Taxes

Hostess Brands and Carmichael Lynch Relate Snacking Innovation-Driven Growth

FTSE Russell and LSEG Russell Reconstitution

Wilmington Trust and Peppercomm 2023 Capital Markets Forecast

Best in a Crisis

The Explorers Club Titan Submersible Search and Rescue

International Rescue Committee Syria-Türkiye Earthquake Response

Koskoff, Koskoff & Bieder and BerlinRosen Supporting Sandy Hook Families in a Case Against Alex Jones

Reno Air Racing Association and Argentum Partners A Crash at the Final Reno Air Races

San Francisco Pride and Bospar Don't Get It Twisted: How Dee Snider KISSed Off SF Pride

Best in Public Sector

Polish Development Bank and MikeWorldWide Unify Ukraine

U.S. Small Business Administration 2023 National Small Business Week

U.S. Soy and MSL Building Consumer Reputation for Soy: Sold on Soy

Visit Finland and Zapwater Communications Find Your Inner Finn

Washington State Department of Health and C+C Prevent Overdose WA

Best in Nonprofit

Ad Council and Ogilvy Tear the Paper Ceiling

American Heart Association Damar Hamlin and American Heart Association Pave Way for Nation of Lifesavers During American Heart Month

Brady and BCW War Stories

Fresh Step and Current Global Adopt-a-Stray

Meharry Medical College, Organ Donation Advocacy Group, DCI Donor Services and Finn Partners Cracking the Code for More Black Medical Professionals in Organ Donation and Transplant

Best in Corporate Social Responsibility

Coca-Cola and M&C Saatchi Sport & Entertainment North America Recycled Records

Crest and Oral-B (Procter & Gamble) and MSL Closing America’s Smile Gap

Dove (Unilever) and Ogilvy #TurnYourBack

Dawn & Swiffer (Procter & Gamble) and M Booth From Home Ec to Home Eq[uity]: P&G Helps Close the Chore Gap Before It Starts

United Airlines and Ketchum Let's Talk Trash: Company Appoints Oscar the Grouch as First-Ever Chief Trash Officer

Best in Social Media

Chipotle Mexican Grill and Day One Agency From TikTok to Table — Chipotle Mexican Grill Fajita Quesadilla Hack

Dunkin' (Inspire Brands) and MSL Dunkin’ Encourages Americans to Avoid ‘FOMO’ on National Donut Day

Fresh Step and Current Global Adopt-a-Stray

McDonald's and Golin Grimace's Birthday: McDonald's Birthday Meals

Swiffer (Procter & Gamble) and MSL Kicking the Bucket to the Curb to #MopSmarter with Swiffer PowerMop

Best in Influencer Impact

Dove (Unilever) and Ogilvy Black Hair is Professional

Dove (Unilever) and Ogilvy #TurnYourBack

ERA Coalition and Ogilvy ERA Woman Corp

Mars Wrigley and Weber Shandwick 5 Gum: Masterpieces

Tabasco Brand, Tinx and Hunter Normalize Hot Sauce as Dressing

Best in Brand Entertainment

Citizens and Ogilvy The Living Portrait

Dunkin' (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin'

Frito-Lay and Ketchum Stacy's Rise

Medius and Fight or Flight Accounts Deceivable Podcast

TreSemmé and Weber Shandwick Fluid

Best in Data

Campbell's and MSL Move Over Turkey, Campbell's Celebrates and Owns Sides Season

ECMC Group Question the Quo

Hilton 2023 Global Trends Report

Homebase and SourceCode Communications Making Homebase The Single Source of Truth for Main Street, USA

Washington State Department of Health and C+C Prevent Overdose WA

Best Promotional Event

Citizens and Ogilvy The Living Portrait

HP and Edelman Create What's Next

Jimmy John's (Inspire Brands) and MSL Let’s Be Blunt — Jimmy John’s Rolls Out an Epic 4/20 Celebration

Lysol and Hunter Air-aoke Pop-up to Debut Lysol Air Sanitizer

New York Mets and Hirsch Leatherwood Amazin’ Day

Best Viral

Bic and M Booth A Life Less Clogged with Bic EasyRinse and Ariana Madix

Chipotle Mexican Grill and Day One Agency From TikTok to Table — Chipotle Mexican Grill Fajita Quesadilla Hack

Dove (Unilever) and Ogilvy #TurnYourBack

Kraft Heinz and Zeno Group #FindTheKetchupBoatGuy

Skittles (Mars Wrigley) and Weber Shandwick Skittles: Don't Throw The Rainbow

Best Content

Allergan Aesthetics and Lippe Taylor Forces of Beauty

Change the Ref and BCW Joaquin's First School Shooting

Dunkin' (Inspire Brands) and MSL Ben Affleck Officially Runs on Dunkin'

Duracell, Citizen Relations and VaynerMedia I Buy My Own Batteries

Kentucky Association of Sexual Assault Programs and PriceWeber Believe Me: Help and Hope for Sexual Assault Survivors

Best Use of AI/Comms Tech

Coca-Cola and Ogilvy Create Real Magic

Frito-Lay and Ketchum Doritos Triangle Tracker

Genentech and 21Grams Bobbi

Grammarly and Allison Grammarly Breaks Through Crowded GenAI Space with GrammarlyGO

McDonald's and IW Group McDonald's Lunarverse

Best Comms Tech Platform

Grey Goose and R&CPMK UpstreamPop

JPA Health Gretel Trails

Muck Rack Innovation and Customer-First Features

Notified AI Solutions to Transform Productivity and Results for PR Professionals

Outstanding Young Professional

Delaney Crowe, senior account executive Ruder Finn

Sarah LaBorde, communications and sustainability manager Crest Industries

Kathleen McManus, senior account executive Lippe Taylor Group

Sydney Pollock, senior manager Golin

Tiana Ware, senior account executive The Reis Group

Outstanding CCO/In-House Professional

Madeline Chadwick, chief corporate affairs officer Papa Johns 

Lorri Christou, VP of PR, communications and public affairs Subway

Josh Earnest, EVP, communications and advertising United Airlines

AJ Jones II, EVP and CCO, public affairs Starbucks

Franziska Weber, SVP and head of global communications Hyatt Hotels 

Outstanding Agency Professional

Jamie Dowd, North America health lead Weber Shandwick

Olga Fleming, CEO MMC and RxMosaic

Aaron Kwittken, founder and CEO PRophet; CEO, comms tech cloud Stagwell

Matt Neale, CEO Golin

Curtis Sparrer, principal Bospar

Outstanding Marketer

Craig Greiwe, chief strategy officer GoDigital Media Group

Zain Habboo, chief marketing and mobilization officer International Rescue Committee

Bari Komitee, VP, B2B marketing New York Times Advertising

Erica Morgenstern, CMO Virgin Pulse

Michael Robinson, global VP, integrated marketing Vertiv

DE&I Champion

Bradley Akubuiro, partner Bully Pulpit Interactive 

Ayanna Anderson, head of diversity, inclusion and belonging Highwire PR 

Tammy Phan, senior director of talent BerlinRosen

Outstanding Education Program

The City College of New York

Syracuse University

University of Florida

University of Georgia

University of Southern California

Outstanding In-House Team

Campbell's

Kraft Heinz

United Airlines

UPS

Wasabi Technologies

Outstanding Boutique Agency

Belle Communication

BRG Communications

Cura Strategies

Fight or Flight

Manifest

Outstanding Small Agency

Boden Agency

DNA Communications

ROKK Solutions

The Hoffman Agency

The Levinson Group

Outstanding Midsize Agency

Day One Agency

Highwire PR

Hunter

Lippe Taylor

Precision Strategies

Outstanding Large Agency

Allison

BerlinRosen

Ogilvy PR

Ruder Finn

Zeno Group

Outstanding Extra-Large Agency

Edelman

FleishmanHillard

Golin

Weber Shandwick

Agency Dynasty of the Last 25 Years

Edelman

FleishmanHillard

Ketchum

WE

Zeno

Communicator of the Year

In a category introduced in 2013 by PRWeek, the chair of judges and PRWeek’s editor-in-chief will select the outstanding communicator in the period covered by the year’s Awards. The individual could come from within or outside the PR industry.

PR Agency of the Year

Candidates are the respective winners of the Boutique, Small, Midsize, Large and Extra-Large Agency awards. The winner will be announced at the Awards ceremony on March 14.

PRWeek Campaign of the Year

Candidates are the winners of the campaign awards, to be announced at the Awards ceremony on March 14.

In-house Dynasty of the Last 25 Years

The winner will be announced at the Awards ceremony on March 14.


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