DIARY: Hatch sees the winning post but fades at the end

Imagine that you have £20m to spend and you want a spectacular return on your investment.

Do you:

1) Employ a respected PR operator to build you a communications empire through shrewd deals and solid organic growth?

2) Find a horse with a decent name and back it to the hilt?

Theoretically, such a choice faced the venture capitalists behind hatch-group - the ambitious PR group that was sold last week after two years of life under chief executive Michael Murphy.

Maybe next time they'll try option two - or perhaps they have already.

Last week's Racing Post noted that Hatch, a two-year old thoroughbred, made its debut in the 4.10 at Newmarket. The horse finished a disappointing fifth under unfortunately-named jockey S Drowne.

Hatch is also said to be a hungry beast, chewing its way through a decent batch of sugar lumps before not winning.

Sound familiar?

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