RESEARCH: MORI is to launch fresh research to gauge how journalists perceive high-street beauty brands. A series of surveys is to be carried out among fashion, lifestyle, health and beauty editors this summer. The results are due to be released by the end of the year.
CONSUMER: Paramount Home Entertainment UK has appointed Shine Communications to promote its DVD and VHS releases. Shine, which won the account following a six-way pitch, replaces Countrywide Porter Novelli. Titles to be promoted include Sex in the City, Jackass The Movie and
How to Lose a Guy in 10 Days. The team reports to Marketing Director John Robson.
FINANCIAL: mj2 has been appointed to handle
the Association of Property Unit Trusts’ PR account after a three-way pitch. Christopher Joll and Sara Murshed will lead the PR efforts for the association.
ISSUES MANAGEMENT: Mantra has recruited issues analyst Roger Haywood to head a newly created
issues management division. Haywood has previously conducted issues audits for Amnesty International, Compaq, the European Commission and Sainsbury’s.
TOURISM: First Public Relations has retained the UK PR and marketing account for the Massachusetts Office of Travel and Tourism following a ten-way agency pitch. The agency has held the account for ten
years. First’s fees are understood to be in the region of £200,000.
CONSUMER: Motorbike insurer Bennetts Insurance Services has handed Ptarmigan its six-figure PR account. The Leeds-based firm’s four-strong account team is headed by MD Gordon Forbes and reports to Bennetts director Matthew Gledhill.
TECH: Brand asset management firm Cintra Corporation has hired Strategic Public Relations to handle its UK PR. The brief includes promoting the firm’s online tool called MASmedia. The agency reports to Cintra sales and marketing director