Govt skills body to pitch for PR support

The Sector Skills Development Agency, the non-departmental government body set up to address the UK’s skills gap, is to stage a pitch for PR support.

This is the first review of external support since the body’s creation a year ago. QBO Bell Pottinger has been handling PR since February, but this latest pitch is for a wider brief.

According to head of PR and comms Alex Curling, previous and current PR efforts have been aimed at encouraging firms to sign up to sector skills councils (SSCs), which the agency funds and manages.

The new brief will take into account an expected rise in the number of councils and to help them to communicate.

Just two fully licensed SSCs currently exist, but it is hoped this will increase to around 25.

Details of PR work, expected to cover at least two years, are now being hammered out by director of comms Jerry Lloyd – to whom the successful agency will report – and Curling.

It is hoped an agency will be in place by the end of the year, with candidates being seen from August.

A tender document released this week says the two-year contract may also be extended for another year.

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