The BITC’s Indicators That Count is the culmination of a two-year project chaired by HBOS divisional CEO Phil Hodkinson. The group is now calling on firms to adopt the indicators, which include the proportion of complaints
upheld against a company and the amount of waste produced by a company.
Meanwhile, the paper by Tomorrow’s Company says a lot of CSR activity is unlikely to have a long-term impact on society or business performance.
Think-tank director and author of Redefining CSR Mark Goyder said: ‘If people adopt CSR because they think it will make it easier to make money, they will destroy the very soil in which CSR is growing.’
However, BITC head of media Elizabeth Forbes said: ‘This is about encouraging people to behave well. They will find that the world is a better place because they do.’
BITC has also unveiled separate research on staff engagement through the communication of corporate values.