CDR handling PR for Chelsea takeover

Russian billionaire Roman Abramovich has called in Citigate Dewe Rogerson to handle the financial PR surrounding his takeover of Chelsea Village and Chelsea Football Club.

Following the announcement of Abramovich’s £140m takeover last week, the agency is now concentrating on persuading shareholders to accept the deal. They have been given three weeks from last Monday to do so.

The account is being handled by CDR managing director Andy Cornelius and deputy chairman Jonathan Clare.

Clare stressed that although the focus of the media attention is on Abramovich, the agency has been hired by his UK firm, Millhouse Capital.

He added that despite the announcement gaining wide-spread coverage – not just on the financial pages, ‘because of the glamour of Chelsea’ – it was important to concentrate on making information about the bid and Abramovich available to shareholders.

Clare said: ‘He is unknown. I’d be surprised if one in 100 people in this country knew anything about him.’

This week financial details of Chelsea Village were reported ahead of shareholders’ deliberation of the bid, including the revelation that Chelsea Village MD Trevor Birch could receive a payout of more than £2m if he is sacked.

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