NHS’s Freedom of Information work utilises viral push

An NHS campaign to raise awareness of the Freedom of Information Act among health workers has this week launched a viral marketing push aimed at GPs, dentists and opticians.

This new phase will be targeting around 75,000 independent practitioners in England, using an online game in which players have to keep cans of worms under control.

The aim is to then drive traffic to the campaign’s website (www.foi.nhs.uk) to find out how the Act affects them.

By the end of October this year all surgeries, practices and trusts must have a readily available list in place for the public, on what information each currently publishes and intends to publish, including financial details.

This comes ahead of full access rights under the Act, which come into force in January 2005.

The implementation of the Act and the awareness-raising campaign – which has already targeted hospital CEOs, among others – is being led by the South East London Strategic Health Authority.

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